Mission
The purpose of this research would be to see how “mother admirers” affect the present habits of parasocial matchmaking anywhere between admirers and you may idols and also to acquire better information on the motives fundamental the new purchase of idol dolls. On top of that, by for instance the knowledge and viewpoints of male idol admirers, the analysis seeks so you’re able to develop the brand new knowledge of lover behavior and you will increase understanding of this new reasons riding idol-toy use.
Design/methodology/strategy
Taking idol-toy consumers because the research things, this research conducted textual data as well as in-depth interviews to understand more about fans’ motivations for buying idol dolls.
Findings
Idol doll purchases are driven because of the mental accessory, such certainly one of mom admirers exactly who seek to expose a sense of handle and continue maintaining a mother or father–child dating. While doing so, to find idol dolls may act as a great disguise getting girlfriend admirers to cover up their romantic goals about their idols. Additionally, idol dolls act as semiotic identifiers, drawing instance-minded fans and you can gaining area detection. It needs to be indexed one to men idol admirers, who are believed deviant on masculine normative, deal with scrutiny inside the women-dominated organizations, looking for then evidence of credibility.
Important effects
This research encourages knowing the motivations about idol-doll orders and can assist advertisers from inside the providing towards psychological needs out of admirers, including mom fans, by developing and purchases dolls one to resonate the help of its wanted feel out of attachment.
Personal implications
By accepting and you will focusing on the positive regions of enthusiast facts, this study leads to new ongoing procedure for de-demonization and you will normalization regarding fandom. Simultaneously, this study and seeks to contribute to a very comprehensive skills of your battles and you can psychological need of your own Chinese younger age group.
Originality/really worth
This research https://getbride.org/sv/uruguay-kvinnor/ explores the new lower than-investigated mommy-partner group’s mental needs as well as their reasons of shopping for idol-dolls. In addition it understands the latest type of point of views and event off men idol fans, getting a fresh and you will novel thoughts towards idol-toy consumption.
step one Addition
” tabindex=”0″> predicated on celebrities’ styles was indeed ended up selling as yet another setting for Chinese admirers to generally share the solid affection because of their precious idols, ultimately causing the creation of a different Chinese fandom society. Toward Weibo (probably one of the most preferred social media platforms when you look at the Asia), the web based people getting idol-doll-founders, people, and you may idol admirers now has compiled more than 460,000 followers that’s very female-controlled. About program, it is common for fans, that has a huge type of idol dolls, to create lovable photo and you can display the feel inside the dressing up and applying make-up on their “infants.” With regards to the current user report, among idol-doll people, the brand new blog post-2000 generation is short for the best ratio, reaching 43 %, accompanied by the fresh blog post-1995 generation ranks 2nd, having an amount from the 26 % (“2021 Cotton Doll Players Belief Statement” 2021). Hence, Age group Z, individuals, some body born between your late 1990s and also the early 2010s (Priporas mais aussi al. 2020), earnestly engages that have idol-toy instructions using interactive social media networks.
On the point in time from participatory fandom and enthusiast economy, fans’ consumption choice in addition to their seen reference to idols are victims out-of instructional look. How admirers connect to stars has been identified as parasocial interaction-the nonreciprocal, imaginary correspondence ranging from admirers and media personae (Liebers and Schramm 2019; Yan and you may Yang 2021). Recently, fans positively getting into the brand new parasocial relationship dream from the a virtually kinship with idols, provided they may control, or perhaps keeps an obvious degree of impact on their idols. For the Chinese social media, there is a development in which fans, specifically lady, refer to on their own as the idols’ moms and dads, aunts, or siblings. If you are earlier research has commonly looked at parasocial matchmaking based on heterosexual norms and you may fans’ personal ambitions throughout the idols (i.elizabeth., “girlfriend/partner fans” out-of idols), nothing has been identified on “mother fans”,“Mom fans,” reference admirers (generally feminine fans) who’re co-cultivating idols/celebrities as his or her elderly female household members. It is said on their own just like the mother of the idol and are generally indulgent so you’re able to idols, taking them as attractive, simple kids who need the extra care (Yan and Yang 2021).